Payday Loans have become very popular in recent years and are a way of getting a loan for a short term period. Payday loans should never be seen as a long term solution. Although comparing the APR of payday loans is important, you should also look at what the total cost would be. Comparing APR for short term loans can be misleading as APR gives you the equivalent ANNUAL percentage rate. However the very nature of payday loans means that you will not have the loan for a year.
Before you take out a payday loan you should very seriously consider whether you can wait till payday when you will actually have the money in your wallet or bank account. If you are taking out a payday loan to buy a new phone then why not wait a few weeks till you've actually got the money before you get the phone?
If you need to borrow the money for longer than just a few weeks, you should look into other ways of raising the cash which may have lower interest rates eg through an agreed bank overdraft.